Web Design for Roofers in the UK

Stop Losing Storm Damage Jobs to Roofers With Better Websites

A professional roofing website with your TrustMark and NFRC badges on show, your 10-year guarantee spelled out, and a free roof survey button that turns storm-damage searches into your jobs. Live in 14 days.

Free Preview & Quote

2-minute form, then a quick 15-minute call · Free preview + tailored quote within 24 hrs · No card, no obligation

30-Day Money Back Guarantee Live in 14 Days 17+ Years Experience TrustMark & NFRC Display

“First class site, I can't fault it.” Andy Smitham, Invicta Boilers

Trusted by UK plumbers, dentists, architects · 4,000+ monthly visitors generated for Thames Boilers

Homepage of Ridgeline Roofing, an example website built by George for a Roofing Company

Ridgeline Roofing · Example site built by George · Click to explore

You're Losing Customers to Roofers With Better Websites

Storm-damage searches go to the lead-gen sites, not you

The night after a storm, your town is full of people searching "roof repair near me". Most of them land on Checkatrade, Bark or a national lead-gen site, which then sells their details to you and three competitors. You end up paying for leads from your own postcode.

You're on a roof, not at a computer

You're up a ladder all day, then writing quotes all evening. Learning WordPress isn't happening, and the Facebook page isn't fooling anyone into thinking you're an established firm.

Homeowners are terrified of cowboy roofers

Roofing has a rogue-trader reputation, and every homeowner knows a horror story. If your website doesn't prove you're TrustMark registered, insured and standing behind a written guarantee, they assume the worst and keep scrolling.

Your Roofing Credentials, Front and Centre

Homeowners are wary of anyone who knocks on the door after a storm. Your website is where you prove you're the real thing.

TrustMark & NFRC Badges Displayed

Your TrustMark registration, NFRC membership and public liability insurance go right at the top. It's the fastest way to separate yourself from the blokes with a ladder and a Facebook page.

Your 10-Year Guarantee, Spelled Out

A new roof is a once-in-a-generation spend, and what homeowners really want to know is what happens if something goes wrong. We put your 10-year guarantee and any insurance-backed warranties in plain English, on their own page.

Free Roof Survey & Storm Damage CTAs

A "free roof survey" button for the planners and an emergency click-to-call for the panickers, plus quote forms where homeowners can attach photos of the damage. Storm searches land on you, not a lead-gen site.

Here's One I Built for a Roofing Company

Don't take my word for it. This is a full example homepage, designed exactly the way I'd design yours. Click through and poke around.

Screenshot of the Ridgeline Roofing example website homepage View the Live Example →

Ridgeline Roofing, Sheffield

Ridgeline Roofing offers a free roof survey front and centre, backs it up with TrustMark and NFRC badges, and spells out its 10-year guarantee in plain English. Everything a homeowner worried about cowboys needs to see before they call.

  • Custom designed from scratch, no template in sight
  • Every word written for the customer who's about to call
  • Loads fast, works perfectly on mobile, accessible to everyone

Ridgeline Roofing is a demo business I created so you can see the standard before you spend a penny. Your site gets the same treatment, built around your services, your area, and your customers.

“First Class. I Can't Fault It.” From Owners I've Built Sites For

Real businesses, real words, straight from the people I've built sites for.

“The site is detailed, comprehensive and user friendly. Honestly, I can't fault it. It is a first class site and I am extremely happy with the end result. I will have no issue recommending your website building services to other plumbers.”

Andy Smitham

Owner & Director, Invicta Boilers

“George made the whole website build simple, clear, and stress-free. He guided me through each stage, kept to timings, and adapted quickly whenever changes were needed. I've recommended him before and will happily keep recommending him.”

Martin Owen

PropTrest, South Gloucestershire

Visit website →
“Thank you again for all your work on this; looks 100x better than before and has a good professional look on it, whilst being straightforward to navigate through.”

Kenny Ord

Owner, PRS Living

Visit website →

What's Included in Every Website

One simple price covers everything you need to launch, run, and grow your business online.

The Design

A custom website designed around your business, not a template. Built to look professional and convert visitors into customers.

All The Content

I write the copy for you. No staring at a blank page wondering what to say, every word is crafted to sell your services.

Admin Login Area

Log in any time to update your own site, up to 100 pages. Change text, add news, edit prices. No tech skills needed.

Images Sorted

Use your own photos, or I'll generate professional, on-brand images for you. Either way, your site looks the part.

Review Management

Automated review requests sent to your customers, plus automated replies to reviews, building your reputation on autopilot.

On-Page & Technical SEO

Built from the ground up to be found on Google. Proper page structure, fast loading, optimised content, all done for you.

Analytics Dashboard

Google Analytics and Search Console installed, plus your own simple dashboard so you can see exactly how your site's performing.

Ad Pixels Installed

Google and Facebook pixels added if you want them, so when you're ready to advertise, your tracking is already in place.

Online Booking

Already use online booking? I'll integrate it. Don't have one yet? I'll set it up for you so customers can book themselves in.

Quarterly Strategy Calls

Every three months we hop on a call to review what's working, what isn't, and plan the next move for your website and marketing.

4 Edits Per Month

Need a price change, new service, or a tweak to a page? Send me up to 4 edits a month and I'll get them done, no extra charge.

Ongoing Support

Something not working? Question about your site? Email or call during working hours and you'll get a real human (me) to help.

What You Get

Everything your roofing business needs to get found online

Emergency call-to-action buttons

Prominent "Emergency Roof Repair" buttons that work on mobile. One tap and customers are calling you, not searching for alternatives.

Service area pages

Individual pages for each area you cover, helping you rank when locals search "roofer in [town name]".

Before/after project galleries

Showcase your best work with professional galleries. Nothing convinces customers like seeing the quality of your completed jobs.

Insurance & accreditation display

Prominently display your public liability insurance, NFRC membership, or other certifications that build trust.

Quote request forms

Easy forms for customers to describe their roofing problem, attach photos, and request quotes - all going straight to your email.

Google-optimised for local search

Proper SEO setup so you appear when homeowners search "roofer near me" or "emergency roof repair [area]".

From Outdated Site to Live in 14 Days (Six Steps)

From signup to live website in 14 days

01

Sign Up Online

Complete a short form with your roofing business details, service areas, and the look you want. Takes about 10 minutes.

02

Design Consultation

I'll ask about your services, what jobs you want more of (re-roofs, repairs, flat roofs, fascias), your accreditations and guarantees, and gather photos of completed work.

03

I Build Your Site

I personally create your custom roofing website with emergency contact forms, service area pages, and project galleries.

04

Your Review

You review the design and request any changes. I refine until you're completely happy.

05

Go Live

Your website launches within 14 days, with your TrustMark and NFRC badges in place, your guarantee page live, and the free survey button working.

06

Ongoing Support

New services, project photos, contact updates - I handle it all. 4 updates included every month.

You've Got Three Options (Here's How They Compare)

Be honest: which one sounds like the least headache?

DIY It Yourself
(Wix, Squarespace)
Hire an Agency
(Traditional route)
Work With Me
(Best of both worlds)
Upfront Cost £0 £3,000 - £10,000 From £995
Monthly Cost £20 - £50 £100 - £500 £79
Who Does The Work? You (after a long day) Them (eventually) Me (in 14 days)
Looks Professional? Looks DIY Yes Yes
Need Changes Later? Figure it out yourself Pay extra each time Just email me
Year 1 Total £240 - £600
+ your evenings
£4,000 - £15,000 From £1,943

The Bottom Line

  • DIY is cheap but eats your time and looks amateur
  • Agencies do great work but charge a fortune and take forever
  • Working with me gives you agency-quality results at DIY prices, without lifting a finger

One Simple Price. Everything Included.

No deposits. No hidden fees. No surprises.

Who's Building Your Website?

George with his family at the beach

I'm George, and I've been designing websites since 2007. Over 17+ years, I've helped businesses of all sizes get online - from local trades to established companies.

I created this service because I saw too many tradespeople either stuck with terrible DIY websites, or paying agencies thousands for something that should be simple.

From £995 + VAT initial setup, then £79/month + VAT gets you a professionally designed website, ongoing support, and someone who actually picks up the phone when you need help.

If You Don't Love It, You Pay Nothing

I take on all the risk so you don't have to

30-Day Money Back Guarantee

If you're not happy with your website for any reason in the first 30 days, I'll refund every penny. No questions, no hard feelings.

14-Day Launch Guarantee

Your site goes live within 14 days of our kick-off chat, or your first month is free.

Preview-First Promise

You see and approve every page before anything goes live. Nothing is published until you're happy with it.

Unlimited Revisions in Month 1

Tweak the wording, swap photos, adjust the layout. Unlimited changes in your first month until the site feels right.

Direct Access to Me

No account managers, no junior staff, no offshore teams. You email me, you get me. Every time.

No Hidden Fees

£995 setup + £79/month covers everything: design, build, hosting, SSL, edits, reviews automation, support. The price you see is the price you pay.

I Only Take On 7 New Clients Per Month

Unlike agencies that hand you off to junior designers, I build every website personally. That's how I ensure quality - but it means I can only take on 7 new clients each month.

With 17+ years of web design experience since 2007, I've built sites for tradespeople and businesses across the UK. Each roofing company gets my personal attention from start to finish.

Free Preview & Quote
30-Day Money Back Preview Before Going Live Cancel Anytime After 12 Months No Hidden Fees

Serving roofing companies throughout the UK

Common Questions

Will my website help me get emergency calls?

Yes. I build prominent "Emergency Call" buttons that work instantly on mobile, plus a storm damage page optimised for the searches that spike after bad weather, so you show up when people need urgent help.

Can you display my TrustMark registration and NFRC membership?

Absolutely, and prominently. With roofing's rogue-trader reputation, TrustMark, NFRC and proof of insurance are the badges that make a wary homeowner pick up the phone. They go at the top, not in the footer.

Can the site explain our 10-year guarantee?

Yes, on its own page, in plain English: what's covered, for how long, and whether it's insurance-backed. For a once-in-a-generation purchase like a roof, the guarantee page often closes the job.

How is this better than paying Checkatrade or a lead-gen site?

Those leads are sold to you and three competitors, so you're quoting against the room every time. Your own website brings in enquiries that came looking for you, exclusively yours, with your reviews and guarantee already doing the selling. Many roofers run both, but the website leads close far better.

Can you show my service areas?

Absolutely. I can create dedicated pages for each town or area you cover, which helps you rank in local searches for "roofer in [location]".

What if I don't have professional photos?

Phone photos work fine to start. I'll optimise whatever you have. As you complete jobs, send new photos and I'll add them - updating your gallery is included in your monthly updates.

Will my website help me rank on Google?

Every site includes proper SEO setup - optimised titles, descriptions, local schema markup, and Google Business Profile integration guidance. This gives you a solid foundation for local search visibility.

What happens after 12 months?

You continue at £79/month (ex VAT) for as long as you want the service. Cancel anytime with 30 days notice. No long-term lock-in after the first year.

What if I'm not happy with the design?

You get unlimited revisions during the design phase until you're completely satisfied. Plus there's a 30-day money-back guarantee after launch if it's not working for you.

What if my business is unusual or doesn't fit your usual mould?

Every site I build is custom-designed around your business, with no "usual template" to fit. I've built for roofers, plumbers, dentists, music academies, property surveyors, sign-makers, and tilers so far. If you can explain what you do, I can build a site that sells it.

What happens to my site if I decide to leave?

The site is mine while you're paying, but if you cancel after 12 months I'll hand over a static export of the content and design at no extra charge. You keep your domain, your content, and your photos. You won't be held hostage.

How is this different from a £200 web designer on Bark or Fiverr?

A £200 site is a one-off transaction with someone you'll never speak to again. Mine includes 12 months of edits, hosting, support, SEO setup, reviews automation, and direct access to a developer with 17 years of experience. Different product, different result.

I already have a website. Why would I switch?

If your current site is bringing in jobs and you're happy with it, stay with it. But if you're embarrassed by it, paying for hosting and maintenance separately, or stuck waiting on a designer to make changes, this gives you a better-looking site, lower total cost, and changes done by email.

I Only Take On 7 New Clients Per Month

3 spots remaining this month

I build every website personally, which means I have limited capacity. Once I'm fully booked, you'll need to wait until next month.

Free Preview & Quote
30-Day Money Back Preview Before Going Live Cancel Anytime After 12 Months No Hidden Fees

Your Professional Roofer Website, Live in 14 Days: Only 3 Spots Left This Month

Get a professional roofer website from £995 + VAT initial setup, then £79/month + VAT. Live in 14 days. Everything included.

Free Preview & Quote
30-Day Money Back Preview Before Going Live Cancel Anytime After 12 Months No Hidden Fees

Questions? Email george@laneconsultancy.com