Start Free. Add Care Only If You Want It
The free five-page website is the offer. Website Care at £20 + VAT a month is optional. Bigger jobs are quoted honestly, in person. There are no card details anywhere on this site.
No card details · Nothing to pay to apply · The files are yours to keep
The Whole Ladder, in Plain English
Three steps, each one optional.
The Free Website
- Up to five pages (typically Home, Services, About, Contact, plus one that suits you)
- Written around your services, areas, photos and real reviews
- Works on phones, tablets and desktops
- One consolidated revision round before handover
- Checked by me before you see it
- Complete static export of the files
Doesn't include domain, hosting, managed form delivery, monitoring, changes or support.
Website Care
- Managed hosting for your website
- SSL (the padlock)
- Your own domain connected
- A working contact form that delivers to you
- Monitoring, so I know if your site ever has a problem
- Source and deployment backups
- Technical maintenance and fault support from me
Rolling monthly with 30 days' notice. Arranged personally on your reveal call; there's no sign-up form and no card form for it on this website.
Managed Lead System
Once your website is live, some owners want more: enquiries acknowledged in seconds, chased when you're on a job, and reviews requested and answered for you. That's the Managed Lead System, a separate service currently at £149 a month including VAT, with the first three months at £447 including VAT. It's a conversation for later, in person, not something you decide today.
Not Part of the Ladder: Two Honest Notes
More visitors, later: Georges Leads
A good website makes the most of the people who already find you. If you later want more of the right people finding you, that's a separate service, Georges Leads. It isn't included with the free website, Website Care or the Managed Lead System, and it's not another website tier. Find out about Georges Leads.
Need more than five pages?
Ecommerce, booking systems, larger sites and more involved projects are quoted separately. Tell me what you need on your reveal call and I'll be straight about whether I'm the right person for it.
A Straight Word on VAT
Website Care is £20 + VAT a month, which is £24 a month at the current VAT rate. Managed Lead System prices include VAT. The free website is £0, and zero VAT on zero is zero. I'd rather show you the numbers plainly than surprise you at a checkout that, deliberately, doesn't exist.
You've Got Three Options (Here's How They Compare)
| Feature | DIY It Yourself (Wix, Squarespace) |
Hire an Agency | A Free Website From Me |
|---|---|---|---|
| Upfront cost | £0 (plus your evenings) | £3,000 to £10,000 | £0 |
| Monthly after | Your platform subscription, every month | £100 to £500 | £0 self-hosted, or £24 all-in with Website Care |
| Who does the work | You, after a long day | Them, eventually | Me |
| Looks professional | Looks DIY | Yes | Yes |
| Changes later | Figure it out yourself | Pay extra each time | One revision round included; after that, Website Care or your own edits |
| If you leave | You keep whatever you built | Varies | Your files, always |
The Bottom Line
- DIY costs your evenings and still looks DIY.
- Agencies do good work at a price most small businesses shouldn't pay for a five-page site.
- Mine costs you nothing until you've seen the finished website, and the files are yours whatever you decide.
You Keep the Website. Whatever Happens.
The offer only works if it's fair on you, so here it is in writing.
Built before you decide
Your website exists, finished and checked by me, before you choose anything. You judge the real thing, not a proposal.
The free option is real
Choose the free files and you'll receive them, with short self-hosting instructions. No fee, no guilt trip, no disappearing act.
Leave and keep it
If you take Website Care and later cancel, you get a full export of your site. Your domain, your content, your photos. You're never held hostage.
Direct access to me
No account managers, no junior staff, no offshore teams. You email me, you get me. Every time.
Pricing Questions
Is the website really free?
Yes. £0. No card details at any point in the application, and nothing to pay to receive your website. If you take the free files and arrange your own hosting, that's the whole cost to me: nothing, ever.
Do I need card details to apply?
No. There is no payment step anywhere in the application. Payment only ever comes up if you choose a paid service later, and I arrange that with you personally, never through a form on this website.
What is Website Care?
The optional service where I look after your website: managed hosting, SSL, your own domain connected, a working contact form, monitoring, backups, and technical support if anything goes wrong. It doesn't include content changes, SEO campaigns, advertising, or automation; those are separate conversations.
How much is Website Care, and how do I pay for it?
£20 + VAT a month, which is £24 a month at the current VAT rate, with no setup fee. We agree it together on your reveal call and I set it up personally afterwards. You can't pay for it on this website, deliberately: nothing is charged before you've seen your finished website.
What happens if I cancel Website Care?
It's rolling monthly with 30 days' notice. At the end of the notice period hosting stops and I hand over a full export of your files. One honest limit: the contact form in those files won't deliver messages until you've arranged your own form handling. That's the practical edge of self-hosting, and I'd rather you know it now.
What if I need more than five pages, or something bigger?
The free offer covers up to five pages. Ecommerce, booking systems, larger sites and more involved projects are quoted separately. Tell me what you need on your reveal call and I'll be straight about whether I'm the right person for it.
Want Your Free Website?
Apply in a few minutes. If it's a good fit, I'll build it and reveal it on a 20-minute call.